Underwriting Campaign
Did you
know that university-age adults and teenages spent more
than $170 billion of their own
money in 2001? Do you know that there are more than
30 million teens in this
country and about half that weigh-in on family purchases?
Today's breed of teenage is richer, smarter and savvier
than ever.
Power 91
targets this demographic and psychographic with a
mainstream new rock music format as well as news and
information important to these individuals. Power 91 knows
what this demographic wants because KSUU staff is part of
that demographic.
In their classic marketing book, Positioning: The Battle
For Your Mind, Al Ries and Jack Trout say the easy way to
get into a person's mind is to be there first. Many
Southern Utah University students (especially transfers
and freshmen) have minds that have not been burnished by
somebody elses brand. Their minds are open to learn where
in Iron County to find the goods and services you provide.
Many Cedar, Canyon View and Parowan High School students
are exploring consumer options now that may last a
lifetime.
While KSUU
Power 91, as a non-commercial radio station, cannot air
advertisements for your business, we can adknowledge your
underwriting support through 15-second messages. The
National Program of Funding Standards and Practices
guidelines:
- Help you
identify yourself effectively in a non-commercial
environment;
- Enhance
the value of your association with KSUU by maintaining
the character of the environment in which your credit
appears; and
- Ensure
that all underwriters receive fair and consistent
treatment.
Power 91 is ready to help introduce you to our target
audience with a campaign that will keep you and your
business top of mind. Our redesigned underwriting annual
fund program runs May through April of each year. We can
start your campaign today with your $150.00 donation. Act
soon! The sooner you respond, the sooner you can take
advantage of an entire year of underwriting
acknowledgements.
Underwriting Guidelines
You may include the underwriter's name (including any
trademark logo or slogan, as long as it doesn't
contain comparative or qualitative descriptions of the
underwriter's products or services), location,
telephone number, web site address, and operation.
You may identify the products and services provided by
the underwriter, including brand names, as long as
only neutral words are used to describe them. |
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